Procter & Gamble Company (The) (PG)

DCF Valuation · Consumer Defensive · Household & Personal Products

Valuation as at 2026-08-14 · see also the S&P 500 Most Undervalued screen

About Procter & Gamble Company (The)

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands.

Source: Yahoo Finance company profile · factual description, not KashVector commentary

Procter & Gamble Company (The) PG

Consumer Defensive · Household & Personal Products

Price
$144.26
Market Cap
$335.32B
Free Cash Flow
$13.28B
Beta
0.38
P/E (TTM)
21.8x
52-Week Range
$137.62–$167.25

Procter & Gamble Company (The)'s price & financial trends

Each card is labelled with its own reporting period — quarterly where Yahoo provides it for this market, annual otherwise.

Data as at 2026-08-14

Share price · last 2 years

$144.26 -16% vs 2024-08
S&P 500 $171.54$165.99$159.32$148.16$147.09$144.26 2024-082025-012025-062025-112026-042026-08

Earnings per share (diluted) Per quarter

$1.26 -15% vs Q2 '25
$1.48$1.95$1.78$1.63$1.26Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26

Free cash flow Per quarter

$4.11B +3% vs Q2 '25
$3.99B$4.21B$3.81B$3.03B$4.11BQ2 '25Q3 '25Q4 '25Q1 '26Q2 '26

Dividend per share Per quarter

$1.08 +4% vs Q2 '25
$1.04$1.05$1.05$1.05$1.08Q2 '25Q3 '25Q4 '25Q1 '26Q2 '26

Value investing scale · Buffett · Dalio · Graham

Partial Fit
12 / 20 combined score

See the full Buffett, Dalio & Graham breakdown for PG →

Intrinsic value estimate · 5-year forecast

BEAR
$78.11
vs current $144.26
-45.9% ❌ Overvalued
BASE
$107.16
vs current $144.26
-25.7% ❌ Overvalued
BULL
$156.22
vs current $144.26
+8.3% ⚠️ Fairly Valued

Assumptions used in this valuation

Every input below is either fetched live from Yahoo Finance or a documented default — nothing is hidden.

Starting free cash flow
$13.28B
Reported free cash flow (Yahoo)
Risk-free rate
4.68% ● LIVE
Live 10-yr govt bond
Beta
0.38
Direct from Yahoo
Equity risk premium
5.50%
Market-specific seed
Cost of debt
5.28%
Synthetic rating AAA, ICR 22.5x
Tax rate
25.00%
Estimated default
Capital structure
E 91% / D 9%
Market cap vs total debt
Projection horizon
5 years
+ terminal value beyond
BearBaseBull
5-yr FCF growth-7.5%-5.0%-2.5%
Terminal growth2.5%2.5%2.5%
WACC (discount rate)7.49%6.49%5.49%

Cost of Equity = Risk-free rate + Beta × Equity Risk Premium = 4.68% + 0.38 × 5.50% = 6.76% · WACC = weighted by 91%/9% capital structure

These numbers come from running Procter & Gamble Company (The)'s cash flows through the mechanical DCF formula and assumptions above — not from any view on the news, management, or PG's competitive position. What is DCF?

Want to test your own growth or discount-rate assumptions?Open the full interactive calculator, pre-filled with PG →

More S&P 500 stocks we've valued

Not financial advice. DCF valuations are highly sensitive to assumptions — small changes in growth rate or discount rate produce large swings in output. This is a mechanical calculation, not a recommendation to buy, hold, or sell.

About this valuation

Computed on 2026-08-14 from Yahoo Finance data, using the same engine as the full DCF tool and the S&P 500 Most Undervalued screen. Every figure above is a point-in-time snapshot of that date — change any assumption yourself in the interactive tool for a live one.

Frequently asked questions

Is Procter & Gamble Company (The) (PG) undervalued?

The Base-case DCF estimates intrinsic value at $107.16 vs a price of $144.26 on 2026-08-14 — a -25.7% margin, so the Base case reads overvalued. This is a mechanical output, not advice.