What is the Gordon Growth Model?
The GGM values a stock as the present value of all future dividends, assuming they grow at a constant perpetual rate. The formula is: Intrinsic Value = D₁ / (Ke − g), where D₁ is next year's dividend, Ke is the required return (cost of equity), and g is the perpetual growth rate. It works best for mature, stable dividend payers where the constant-growth assumption is defensible.
Which stocks is GGM suitable for?
GGM works best for mature, dividend-paying companies with a stable payout history — large-cap financials, utilities, consumer staples, and REITs. It is not suitable for growth stocks that pay no dividend, or for highly cyclical sectors like Basic Materials and Energy where dividends swing with commodity prices (the tool flags these). For non-dividend payers, use the DCF tool instead.